In the 10th episode of Liquid Rooster, we kick off an epic series diving headfirst into the wild world of video games. First, we explore Ubisoft's Director of Monetization and how they've crafted a blueprint for cash-grabbing or game-enhancing (depending on who you ask). Then, we break down the eternal console wars—are we finally getting a winner or just the same old rivalry with prettier graphics? We also take a hard look at the current state of the gaming industry, from indie gems to AAA blockbusters, and where things are headed. Grab your controller (and your wallet), because the game is officially on!